Monday, June 4, 2012

Representations of Scent In Animation

By Kyle Block
     In animated film and television, there is a special emphasis on audio and visual elements that serve to evoke an illusion of smell within the minds of viewers. Animated scenes, like the ones found below, use specific camera angles and manipulate the visual perspective of characters to affect the perception of viewers. Also, because animation is an interpretation of real life and not a reflection, editors can exaggerate sounds by fabricating them and giving them a heightened level of tangibility. A heavy exaggeration of facial expressions and personal reactions (verbal and non-verbal) to smells help viewers to imagine the smells as if they were seeping out of their television monitors. The choice of music and the setting of a story may also invite viewers to associate personal experiences and connections with the aromas being represented on screen. Using a variety of techniques, animators can manipulate a viewer’s perception of smell, while representing it with different meanings. 

Representation of aroma in Ratatouille-




     In this first clip, I analyze different animation techniques from the movie Ratatouille that are used to represent the smells of an Italian kitchen, while presenting scent as a characteristic of high class, authenticity and precision. The movie focuses on the life of a human chef -named Linguini- that is only able to perform expert cooking ability under the direct physical control of a mouse with an incredibly sensitive nose. The sequence begins soft classical music playing in a fancy Italian restaurant. The dialogue revolves around a desire for a new special recipe made personally from the chef, Linguini. Ambient sound effects of silverwear and dinner plates are present. These sounds of a resturant are familiar to the audience as being related to the act of fine dining. Immediately, the audience can smell that this ‘special’ meal is one of expertise and authenticity. Specific dialogue is used to make this dish reek with a unique odor when the head chef reminds the waiter “don’t forget to stress its Linguininess”. A long list of ingredients is read to give the audience a strong mental image of all of the smells and tastes that are part of the dish. The female chef makes sour facial expressions as she reads certain ingredients. Her tone of voice and facial reactions made me feel that the dish had a pungent smell that would make my eyes water. As the mouse conducts Linguini’s movements, from behind the veil of the white chef’s hat, an emphasis on sound helps the smell become more apparent. The sniffing noises are exaggerated and different spices and liquids are sloshed together to establish the aroma of an Italian kitchen. The mouse decides to improvise his own recipe and manipulate Linguini like a puppet. The customers eat the dish with smiles on their faces and a wave of special requests rush back to the kitchen. The music continues and the words ‘special order’ are repeated as dish after dish is served to happy and hungry customers. The mouse’s recipe is bold and intuitive, reinforcing the notion of expertise and authenticity of the food and its omniscient aroma. In this scene, scent most strongly relied on the sound effects (primary- sniffing, dialogue, sizzling and Ambient- Italian music, and silver wear scraping on porcelain dishes) to engage its audience to smell the dish as if it were real.

Representation of Stinkiness in Ren and Stimpy-




     The next sequence is a compilation of clips from different episodes of the show, Ren and Stimpy. In this sequence, there is a heavy emphasis on the visual and verbal modalities of animation to help provide viewers with a sense of smell. A close up depiction of Ren’s mouth reveals his teeth to be rotting with discoloration, desinigration, and fumes emitting from his mouth. Animation enables smells to be represented as a physical property that can be seen visually. The swirly, dark and transparent fumes flow out of Ren’s mouth and the audience can see the smell as if it were as tangible as smoke from a fire. Green and hairy tounges, big and fat shirtless prison inmates, projectile vomiting of mysterious brown goup and rotten discolored body parts all represent a sickening odor of poor hygiene and bodily fluids. The narrator tells its audience that what they are smelling is ‘not their imagination’, but in fact it is Ren and Stimpy’s stinky stories.” The word ‘stinky’ is repeated multiple times as visual depictions of grotesque images are compiled. Sound also plays a significant role as fart noises, the buzzing of a fly, and a prolonged slurpring sound as Stimpy licks a thick patch of hair of a burley man’s arm, all evoke certain emotional responses from viewers as they experience this multimodality. Many of these sounds are familiar to all viewers (sniffing, farting, purging, slurping etc.) and thus, a notion of ‘stink’ is bound to sounds and colors that result from bodily functions.



     Below I have posted a slightly sped up version of a Spongebob Squarepants episode titled, “Something Smells”. Try to apply your knowledge to analyze the ways that these animators convey a sense of smell through multimodal representation. Further, consider the social and cultural associations that the smells in this episode are connected with. Along with the social descrimination of certain odors, what are the cultural implications of this representation of odor in society? Do the representations of smells in this cartoon tend to be more based on specificity and precision (the exactness or what is being presented) or ambiguity and fluidity (the smell is mysterious and its interpretation is arbitrary, depending on the viewer). 




12 comments:

  1. Elliot,

    I think you did a great job analyzing and showing how scents are represented in animation. When I read your first paragraph, the first animation that came to mind was Ratatouille, actually! I remember when I watched this movie in my French class in high school (which just so happened to be right before lunch), I would see scenes as the one you showed and would get really hungry... and I think part of that is because the movie is very interesting to the sight, but also the experience of watching the movie is also enhanced through the smells that I mentally imagine as I enjoy the movie. The smells evoked and represented in this animation makes me feel like eating very specific foods, like pasta... instead of Chinese fried noodles, for example, and I think this is interesting because in a way, watching the animation sort of guides my tastes and what I'd like to actually smell and taste as I watch the movie. Along with the Italian music, the smell and visuals (characters acting) really put together a realistic, interesting, and tasty(?) scene. :) Great choice!

    -Sharon

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  2. Actually Sharon, I cannot take credit for this post. This was all my main man Kyle! hahaha

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  3. Melanie Fantus

    Thank you for posting this; I think that smell in the media, in this case animation, is such an interesting topic to think about as it can be quite a challenge to represent odors through a strictly visual and auditory fashion. I think that animated films may just have an advantage over non-animated features, though, as they have the ability to get away with over-exaggerating and using colors and vivid details to communicate smell. So I do agree with you in that animators have the ability to manipulate viewers senses to get a more concrete and realistic movie-watching experience.

    While it may be easy to consider these features of animated films, I had trouble thinking of specific examples that demonstrated these animation techniques. I think you presented the class with perfect examples of smell in animated film, good work!

    The simple plot-line of Ratatouille, where the chef and his special-nosed friend work together, makes the viewer have an olfactory experience. The film communicates that to cook and work with food, having a powerful sense of smell is vital. When the “special order” plate is being walked out into the restaurant, you can see the other diners lifting their nose into the air and becoming interested in the food. As a viewer, I even wanted to know what the meal tasted like! I think that the animators did a superb job at activating the viewer’s senses, smell included.

    As for the Ren and Simpy example, another good job at finding an example. As soon as I saw the embedded video I was instantly reminded of when I used to watch this show with my older brother as a kid. I remember always feeling grossed out and sometimes even sick by the extent of vile smells that were communicated on this cartoon show.

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  4. Elliot,

    if true that Kyle wrote this post, then this should be acknowledged as part of the post (as it looks right now, all the points for this blog go to you).

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  5. Melanie, I always loved being grossed out by the smells in ren and stimpy back in the day! :p
    Morana, the reason is because me and elliot are new to blogging and not so savvy in it yet. So, i logged in under his username and password to upload everything. I wasnt sure how to create my own profile under the same blog.

    Class, just for clarification... Elliot did smell in live action. and I (kyle) did the smells in animation
    :)

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  6. Before I comment on anything, I really want to compliment on your choice of media to talk about the scent representation in television and film. Ratatouille is the perfect animation to discuss the ideologies of scent of smell because the mouse, which cannot be exposed to the other chefs, depends highly on the scent to smell to identify what ingredients are needed. After reading your post, I was reminded again of how our scent to smell is highly dependent on visuals and audios when it is not physically present; for example, the exaggerated sound of sniffing served to portray smell.
    In the Spongebob Squarepants episode, smell is also depicted by visuals when Spongebob squeezed the ketchup into a bowl and three red waves rose from the ketchup bowl, which depicts the smell of the ketchup. However, that does not mean everyone knows what it is suppose to smell like. If someone had not been exposed to the smell of ketchup, he or she would not be able to imagine the smell as the animator intended. Furthermore, the animator describes smell by the color of the waves arising from the food. To describe the foul smell, the animator changes the color of the waves to a nasty, green color that does not look pleasing. In addition, Gary the snail suffers from the exposure of the nasty smell when the nasty, green waves reach it. Once again, the scent of smell that is depicted in medias depend on how the audience wants to interpret.

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  7. I really liked this post. I love the creative ways that animators work to make scent tangible when they are unable to physically give those scents to the viewer. The Spongebob clip really embodied the way that the creator used things in the sunday that the person watching would understand the scent of. Ketchup, for the demographic of the show, children, is a product that is very familiar, so it is very easy to comprehend its scent. Spongebob also adds onion and peanuts that happen to also be very recognizable for the viewer, and we can only imagine what the scent of that bizarre combination would create.

    I think that another great example of scent in animation is demonstrated in Tom and Jerry. One of the two tricksters would put out a pie or something that the viewer can imagine having a great scent, and the other creature is then lured in, uncontrollably to the source of the scent. The way that the character would walk in would be zombie like to the source of the scent. What could this type of control demonstrated by scent say about the way that scent is depicted? They are obviously aware of the power of scent, and believe that the viewer will understand this unwilling desire to go to the source of the scent. Perhaps it is just a way of amplifying the viewers perception of the means to which Tom or Jerry are willing to go through to achieve their ends.

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  8. I thoroughly enjoyed reading this post, and like how you took a discourse analysis approach in analyzing how animators convey scent. As we already know, when we watch any type of media, our "dominant" senses of sight and hearing are engaged, while smell is not. It's interesting, then, to see how animators attempt to give materiality to smell. As a whole, this is successful in the realm of animation because animation is not merely representing reality, but creating and producing a reality through the medium of lines, colors and movements. I think this gives a lot of room for animators to use different artistic techniques to convey smell, since animation is not so much concerned with mimicking the real. This can also be related to this week's readings about art and aesthetics. While different types of art serves different functions, which changed throughout history, the idea of art, I feel, is to evoke some kind of reality but through alternate means. Smell, in not being auditory and visual, is one of the many considerations and tools individuals can use to produce an image. Thus, smell is incredibly complex and both intangible and tangible in finding ways to represent it. Smell can be thought of as having multiple possibilites to be represented, especially in relation to the other senses.

    In the Spongebob clip you gave, the representation of smell is both precise and fluid. The animators chose to do it visually, representing it as a disgusting, chaotic fog, and auditory, a strong sound of breathing. Both of these, the nasty green and heavy breathing, are precise in that we attach negative connotations to them and we see it in the crazy reactions of the townspeople, but at the same time, this is also dependent on how the viewer considers the degree of these connotations.

    One of my favorite animated TV shows as a child was Pepe Le Pew from Looney Tunes. And your post inspired me to look at how smell is evoked, especially since the show is about a skunk. Here is the link to an episode: http://www.youtube.com/watch?v=h1xsv_Bjtto. Throughout the episode, smell is represented as an ultimate turn off force. Through animation, through one waft of odor, the people are show to have their pupils constrict, their noses crunching up in exaggerating ways, and they jump away. The thing here is that these can only be represented through the creative toolset of animation. It's interesting how in these episode, smell is represented a vicious green monster that can overwhelm even powerful perfume. What is it with smell and being green I wonder?

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  9. What a wonderful post!Indeed, I can really see how scent is uniquely described in animation. The Ratatouille example is great because the rat focuses on smell in all of his cooking. The movie's association with French cuisine is also a powerful indicator into how being able to distinguish many different smells is associated to high class and having social capital. In order to become a 4 or 5 star chef in a restaurant, you must have the unique ability to smell and distinguish foods. It's emphasis in the use of sounds like sniffing and descriptor words like the anchovy sauce also almost allows the viewer to taste and smell themselves. Also, yay for Spongebob! Their usage of green vapors to portray something as smelly is common in a lot of cartoons. I wonder why? Smells don't have colors but why, in most cartoons, are the smelly vapors green? Why not yellow or brown?

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  10. The first thing I noticed about the sped up version of the episode, "Something Smells", is the music. It had an ominous feel to it and let me to think that the "something" that smelled was bad. The fumes emitted from the ketchup had a sizzling noise, giving the viewer a indication that the ketchup was acrid or acidic. The same effect is seen with the onions. When Spongebob is cutting the onions, Gary plays sad music to go with the tears that onions cause. The green brown fumes are so strong and odiferous that they become somewhat tangible. This is achieved by color. In real life, I doubt we'd see green smoke coming from the concoction. The green brown fumes come alive in a way as they move from room to room, like a vine. To carry out this effect further, the fumes come alive and actually affect (physically) the people that encounter it. The cartoons are a great canvas for conveying smells. While it takes a great editor and animator to express the effects of odor and scent, the use of other modalities, such as color and sound, make the show an multimodal experience.

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  11. The commonalities of representation in smell are striking, almost as if a visual language has already been created and consequently understood by the viewer. The comparison between odor clouds on Ren and Stimpy with that of Spongebob bring to light that the representation of media hasn't changed much over time. Ren and Stimpy is such a perfect example of how smell is objectified and evoked through visual imagery. The extreme nature of that show is a great way to bring out the mechanisms from which we represent different phenomena through media practices. It is interesting how the smell was evoked by bodily origins of foul substances like vomit. I wonder about the boundary between the suggestion and the experience of smell? For example, when we see those representations of odor, do we correlate that to experience or is it a conceptual, emotional response outside of our personal history? I remember watching that show as a kid and being able to discern what those symbols were, I wonder if a kid who has not seen vomit will still know that it smells? Are the common visual modalities for transferring the idea of smell, such as green cloud/haze, or vertical waves coming off of materials in Spongebob for example, are understood before being experienced?

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  12. I have always been intrigued by how smell is represented in cartoons since I was a small child. It is one of those things that one does not pay much attention to, and when you do realize it, it blows your mind; because you immediately realize that you can smell it in your head, you know what it smells like, although you are not physically smelling it. The mental image as mentioned, really has a lot to do with one's memories and experiences. For example, one would not know what a fish market smell like if they have never been to a fish market; and even though they can see that the smell is unpleasant, they would not have the same effect on the viewer.

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